100% Pure | Fruit Pigmented Lip Gloss in Sheer Pomegranate Wine Review


When I started searching for healthier options for cosmetics, 100% Pure was one of the first brands I decided to try. They make everything from body wash to foundation, so It seemed like a company that was a great place to start replacing my products, especially makeup. They made it easy to find lipgloss, eyeshadow, primers, really any makeup that is popular right now-except they are green, natural, and filled with skin-loving ingredients!

Brand Standards: 100% Natural, Toxin Free, Organic, Cruelty Free, Free of artificial colorants, artificial fragrances, and synthetic chemical preservatives. (Info from 100percentpure.com)


Now, I love lip gloss as much as the next girl, but don’t your lips sometimes feel awful when you wear lip products on a daily basis? I find conventional makeup in general would really irritate my skin, especially when it came to lip products. I would always have dry and chapped lips, which is no fun, especially in the winter. I am guilty of putting on lip gloss and saying “ooh so pretty”, only to covertly wipe it off on my hand minutes later because I don't like how it makes my lips feel.

So, I decided to try 100% Pure’s Fruit Pigmented Lipgloss in Sheer Pomegranate. And to my delight 100% Pure has some of the most moisturizing lip products I’ve ever used! It feels lovely on my lips, moisturizing, smooth and I’m never tempted to wipe it off because my lips feel great. I might as a well be wearing a plain moisturizing lip balm.



I know I say this a lot, but it was the scent of the product that really sealed the deal. It smells like dessert! There is no “makeup” smell whatsoever, just a fruity scent that reminds me of strawberry gummies I used to buy at the candy store.

I chose Sheer Pomegranate because it seemed like the darkest shade, and was a blue-based red, which my skin tone looks best with. It’s a classic sheer lip-gloss that gives a kiss of colour, glossy shine and the option to layer for more pigmentation.

Ingredients: Tocopherol (Vitamin E), Pigmented Extracts of: Punica Granatum (Pomegranate), Wine, Prunus Serotina (Cherry) Fruit, Vaccinium Macrocarpon (Cranberry) Fruit, Rubus Fruticosus (Blackberry) Fruit, Rubus Idaeus (Raspberry) Fruit, Prunus Persica (Peach) Fruit, Theobroma Cacao (Cocoa Bean) and Prunus Domestica (Plum) Fruit, Sodium Ascorbate (Vitamin C), Vitis Vinifera (Grapeseed) Seed Oil, Butyrospermum Parkii (Shea Butter), Cera Alba (Beeswax), Fragaria Vesca Fruit Extract (Strawberry Flavor)

Since I enjoyed this so much, I also bought 100% Pure's lip glaze in two shades! I'll review those soon, but spoiler alert, it's also awesome.

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